Having business cards that are informative is very important. They should be like poetry – short and to-the-point. They should offer your name, the name of the company, the address, phone number, email address, web address, and even Facebook page. The heading should somehow let the one who accepts them know what the company is all about.
You can either create your own or use a company such as vista print to source your cards. Remember to include your name, telephone number, email address and give an indication of what products/ service you provide. A good printing company should be in a position to offer you high quality tags that can help you popularize your business to the largest number of prospective customers. Therefore you should ensure that their services are effective.
However, one should never underestimate the importance of being able to do the same thing away from the computer. Having the right logo to put on letterheads, appointment cards, posters or business cards is essential for creating brand awareness offline. This is particularly true for local businesses that rely on local customers.
Make sure that the design of the business cards are something that will fall in line with all of your other marketing collateral. This is imperative for not only developing greater brand recognition, but also for have great amounts of brand recall. Both of these outcomes not only positively affect your business, but will also help you in increasing your brand’s credibility.
Your name, contact information and shortened elevator speech (let’s call it a selling sentence) are more important than any other elements of your business card. More important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around. A business card is a reflection of its owner; therefore, use you must colours appropriately, according to your profession.
Lastly, these identification cards also provide a quick way for people to advertise their businesses without having to say much of anything. All they really have to do is give a quick introduction and the card will do the rest of the work. This is especially true for those who also include their website address.