In today’s marketing world, social media have certainly come a long way. It is now being vastly used by businesses and services of all sizes as a tool for online marketing and customer relationship building. This has raised many questions about the importance of email marketing, which used to be the most prominent tool for online marketing before social media became much popular and widely used.
Emails are Much More Personal than Social Network Platforms
More Effective than Social Network Platforms
Better Chances of Being Seen
Very much alive, still!
In today’s world of business, emails certainly plays a pivotal role in the implementation of any kind of online marketing plan or strategy. However, the importance of marketing through emails does not lower the worth of social media marketing. Though the importance of Social media in marketing can never be underestimated, the clear winner is the email marketing.